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Couéism

[ koo-ey-iz-uhm, koo-ey-iz- ]

noun

  1. a method of self-help stressing autosuggestion, popular especially in the U.S. c1920 and featuring the slogan “Day by day in every way I am getting better and better.”

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Word History and Origins

Origin of Couéism1

From the French word couéisme, dating back to 1920–25. See Coué, -ism

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