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Couéism

American  
[koo-ey-iz-uhm, koo-ey-iz-] / kuˈeɪ ɪz əm, ˈku eɪˌɪz- /

noun

  1. a method of self-help stressing autosuggestion, popular especially in the U.S. c1920 and featuring the slogan “Day by day in every way I am getting better and better.”

Etymology

Origin of Couéism

From the French word couéisme, dating back to 1920–25. See Coué, -ism

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.