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consumerization

American  
[kuhn-soo-mer-uhz-ay-shuhn, -ahyz-ay-shuhn] / kənˌsu mər əzˈeɪ ʃən, -aɪzˈeɪ ʃən /

noun

  1. the act or process of making a product or service suitable or available for purchase by consumers.

  2. the process or policy of encouraging the widespread consumption of goods or promoting the values of consumerism in a culture.

  3. the process of turning someone into a consumer.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

By positioning GLP-1s as a tool for an elite athlete’s health—not a “cheat code” for the lazy—Ro is attempting to accelerate the consumerization of the category.

From The Wall Street Journal • Feb. 7, 2026

The consumerization of campus life started in the late 19th century, when reformers began to rethink higher education.

From Washington Post • Mar. 15, 2018

The consumerization of AI is set to be the next major battle in mobile as Google, Apple, Microsoft and more duke it out to offer shoppers the smartest smartphones.

From Time • Jul. 6, 2015

I heard SAP CEO Bill McDermott talk with passion about the importance of having empathy for the customer, consumerization and digital transformation in his opening keynote.

From Forbes • May 7, 2015

It was the Dietzes’ most hated holiday of the year, too, because it dealt with the consumerization of something sacred.

From "Please Ignore Vera Dietz" by A.S. King