on-message

American  

[on-mes-ij, awn‐] / ˈɒnˈmɛs ɪdʒ, ˈɔn‐ /

adjective

1. focused on the central theme or official message of a political, business, or other organization.

   The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.

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on message British  

adjective

1. (on-message when prenominal) adhering to or reflecting the official line of a political party, government, or other organization

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Etymology

Origin of on-message

First recorded in 1995–2000; on ( def. ) + message ( def. )

Example Sentences

And he quickly showed why when he showcased his ready-for-video, on-message approach, talking about how his poor parents moved to the U.S. and he had the ability to found billion-dollar companies.

From Seattle Times • Aug. 23, 2023

After the event, O’Dea was likewise exhaustingly on-message taking questions from reporters.

From Slate • Nov. 3, 2022

So it's likely that Prince Harry and Meghan will have been urged to stay on-message and remain in the background, part of the backing band rather than the centre of attention.

From BBC • Jun. 2, 2022

But overall, Fivio said with a politician’s on-message discipline, he is hoping to divorce drill’s distinct musical quirks from its expected subject matter.

From New York Times • Apr. 7, 2022

He does seem to enjoy the give and take with reporters, but he likes it far more than his on-message advisers.

From Washington Post • Jan. 19, 2022