below the line
Americanadverb
adjective
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denoting the entries printed below the horizontal line on a company's profit-and-loss account that show how any profit is to be distributed
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(of an advertising campaign) employing sales promotions, direct marketing, in-store exhibitions and displays, trade shows, sponsorship, and merchandising that do not involve an advertising agency
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(in national accounts) below the horizontal line separating revenue from capital transactions Compare above-the-line
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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.