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bancassurance

British  
/ ˈbæŋkəˌʃʊərəns /

noun

  1. the selling of insurance products by a bank to its customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of bancassurance

from French banc bank + assurance assurance

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The Chinese insurer’s nine-month new business value surged 46% on year, beating expectations thanks to its bancassurance partnerships and agency channels.

From The Wall Street Journal • Oct. 30, 2025

The group is also expanding its bancassurance partnerships beyond Ping An Bank, they note.

From The Wall Street Journal • Oct. 30, 2025

Under the bancassurance deal, Sun Life will exclusively provide life insurance services to Dah Sing Bank's 570,000 retail banking customers.

From Reuters • Jan. 20, 2023

Credit Agricole on Friday struck a long-term bancassurance partnership with Italy's Banco BPM , strengthening ties with the country's number three lender, in which it is already the top investor.

From Reuters • Dec. 27, 2022

The company also benefited from strong sales through the bancassurance distribution channel in Japan and higher sales of pension products in Indonesia during the quarter.

From Forbes • Feb. 13, 2015