again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

They return again and again to the phenomenon of experiential change, such as the way that memories may seem accurate or false depending on one’s vantage, or when something original is mistaken for its simulacrum.

From The Wall Street Journal • Mar. 31, 2026

This photostriction effect is reversible and can be repeated again and again, she said.

From Science Daily • Mar. 31, 2026

I continued with work and friendships, maintaining the appearance of normalcy even as something private broke again and again.

From Slate • Mar. 29, 2026

Throughout the show, the seven K-pop stars thanked the "Army" again and again.

From BBC • Mar. 21, 2026

They touched her gently, took photos, and thanked Neel and his father again and again.

From "Tiger Boy" by Mitali Perkins

Related Words

• frequently
• once again
• regularly
• repeatedly