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Synonyms

advert

1 American  
[ad-vurt] / ædˈvɜrt /

verb (used without object)

  1. to remark or comment; refer (usually followed byto ).

    He adverted briefly to the news of the day.

    Synonyms:
    allude
  2. to turn the attention (usually followed byto ).

    The committee adverted to the business at hand.


advert 2 American  
[ad-vert] / ˈæd vərt /

noun

Chiefly British Informal.
  1. advertisement.


advert 1 British  
/ ˈædvɜːt /

noun

  1. informal short for advertisement

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

advert 2 British  
/ ədˈvɜːt /

verb

  1. to draw attention (to); refer (to)

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Usage

What does advert mean? Advert is short for advertisement. It is primarily used in the U. K. in the same way that American speakers use the word ad. Advert is also a verb that means to call attention to or reference something. This is easy to remember since the purpose of advertisements is to get your attention. Example: There are way too many adverts on this page.

Etymology

Origin of advert1

First recorded in 1375–1425; late Middle English a(d)verten, from Old French a(d)vertir (with ad- replacing a- a- 5 ), from Latin advertere “to pay attention,” literally, “to turn toward,” from ad- ad- + vertere “to turn”

Origin of advert2

By shortening

Explanation

This one's easy. An advert is an advertisement: just shorten advertisement, and you get advert. As a verb, to advert to something means to refer to it. The noun advert (AD-vert) shows up mostly in England, where people use it interchangeably with advertisement, as in "Did you see that advert in the paper? If you buy two pairs of socks, you get a third pair free!" The verb advert (ad-VERT), on the other hand, means to "make reference to," like the way your mom might advert to your messy room and unfinished chores when you complain that you're bored.

Keep Reading on Vocabulary.com

Vocabulary lists containing advert

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

In January this year, he took out a full-page advert in The Wall Street Journal newspaper to declare "I am not a Nazi or an antisemite".

From Barron's • Apr. 20, 2026

Laura convinced her mum to let her take part in her first competition in Glasgow after a set of cups purchased in 2017 came with an advert notifying them of the event.

From BBC • Apr. 11, 2026

In an advert in the Wall Street Journal headlined "To Those I've Hurt", West said his "only goal" was "to present a show of change, bringing unity, peace, and love through my music".

From Barron's • Apr. 7, 2026

Although his Facebook account has since been deleted, posts showed Bush was selling a hearse, cars and even trying to give away a mortuary fridge that, according to the advert, "ran cool not cold".

From BBC • Apr. 2, 2026

It had fallen open at this glossy double page advert, and though the paper had gone soggy and there was mud at one corner, you could see it well enough.

From "Never Let Me Go" by Kazuo Ishiguro