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strapline

British  
/ ˈstræpˌlaɪn /

noun

  1. a subheading in a newspaper or magazine article or in any advertisement

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Compare that to the strapline you’d have to write for the erstwhile VW ID.

From The Wall Street Journal • Mar. 28, 2026

Thus the company’s compelling strapline, “Ready in 5, full in 9, cold add 3.”

From The Wall Street Journal • Mar. 28, 2026

The campaign will feature ads with the strapline "It All Adds Up" and a new website with advice such as turning down boilers.

From BBC • Dec. 14, 2022

In fairness, “be invincible” is a good strapline for an apparently unkillable brand like BlackBerry.

From The Verge • Aug. 19, 2020

Cowspiracy’s marketing strapline claims it is “the film environmental organisations don’t want you to see”.

From The Guardian • Apr. 1, 2018