allurement

American  

[uh-loor-muhnt] / əˈlʊər mənt /

noun

1. fascination; charm.

2. the means of alluring.

3. the act or process of alluring.

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Etymology

Origin of allurement

First recorded in 1540–50; allure + -ment

Example Sentences

Successful negotiation always requires a significant element of allurement.

From Salon • Apr. 23, 2025

The region’s relaxing spas and skiing options present middle-class and wealthy visitors the opportunity to bask in the allurement of quiet and breathtaking landscapes.

From Washington Times • Apr. 7, 2019

But allurement isn’t necessary for me anymore, because I’m reacting in ways I could never have imagined.

From Salon • Jul. 19, 2015

But then there would be little allurement in the role for some of this century's most dominant actors.

From Time Magazine Archive

Unexpected scenes like this, unmentioned in the guide books, give to this city its allurement, enhanced doubly because the actors are so unconscious of their picturesqueness.

From Heroic Spain by O'Reilly, Elizabeth Boyle