customer relationship management

British  

noun

1.  CRM.  the practice of building a strong relationship between a business and its customers and potential customers

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Example Sentences

Veeva broke off its partnership with Salesforce in 2022 and released Vault CRM, its customer relationship management platform, two years later to replace software it had built using Salesforce technology.

From Barron's

ServiceNow increased revenue by 22% in its latest quarter, as AI demand from both existing customers and new customers grew, particularly in its customer relationship management business.

From The Wall Street Journal

Salesforce is the world’s largest provider of customer relationship management software, which enables businesses to track and manage customer information and interactions.

From New York Times

The customer relationship management software company said online sales rose 1% to about $7.5 billion year-over-year on Thanksgiving.

From Seattle Times

Ms. McDavitt, who lives in Vallejo, Calif., and works in customer relationship management for a transport company, said she had been passed over for several promotions because she lacked the requisite degree.

From New York Times