analytics

[ an-l-it-iks ]

noun

1. (used with a singular verb) Logic. the science of logical analysis.
2. (used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software:

   digital marketers with a strong knowledge of Web analytics;

   selecting the best analytics tools.

3. (used with a plural verb) the patterns and other meaningful information gathered from the analysis of data:

   an abundance of actionable analytics to help you deliver a better customer experience.

Word History and Origins

Origin of analytics¹

First recorded in 1580–90; analytic, -ics

Example Sentences

“Are all of these tariffs going to go into place? Will some be negotiated down? How long will they last?” said Gundersheim, a senior director of market analytics at real estate data provider CoStar.

From Los Angeles Times

Instead, across all ages and incomes, parents showed “a lot more sympathy” for their adult children, as Beth Klongpayabal, analytics manager at Savings.com, described in an interview.

From Salon

At the same time, the rise of data and analytics has shifted the focus from the collective performance of a group of players, such as a line, to the performance of individuals.

From Los Angeles Times

Mark Zandi, chief economist of Moody’s Analytics, predicts that the tariffs will trigger a recession rather than a manufacturing renaissance.

From Los Angeles Times

Another late-stage bid reportedly came from an app marketing and analytics company called AppLovin.

From BBC