allurement

[ uh-loor-muhnt ]

noun

1. fascination; charm.
2. the means of alluring.
3. the act or process of alluring.

Word History and Origins

Origin of allurement¹

First recorded in 1540–50; allure + -ment

Example Sentences

Although it’s not clear how many people were motivated to become vaccinated by the free parks pass, the state eclipsed its goal of 4.7 million vaccinations last week amid the allurement.

From Seattle Times

The region’s relaxing spas and skiing options present middle-class and wealthy visitors the opportunity to bask in the allurement of quiet and breathtaking landscapes.

From Seattle Times

The region’s relaxing spas and skiing options present middle-class and wealthy visitors the opportunity to bask in the allurement of quiet and breathtaking landscapes.

From Washington Times

They are soundless apparitions that speak to me, with looks and gestures silently, without any word—and it is the alarm of their silence that forces me to lay hold of my sleeve and my rifle lest I should abandon myself to the liberation and allurement in which my body would dilate and gently pass away into the still forces that lie behind these things.

From Literature

Lawmakers in a 10th, the northern state of Uttarakhand, introduced a similar bill last week, suggesting a penalty of up to two years in prison for anyone seeking converts through force or “allurement” — which could include money, employment or any material benefit.

From Washington Times