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ethos vs. logos

ethos

[ ee-thos, ee-thohs, eth-os, -ohs ]
noun
  1. the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group or society; dominant assumptions of a people or period: In the Greek ethos the individual was highly valued.
  2. the character or disposition of a community, group, person, etc.
  3. the moral element in dramatic literature that determines a character's action rather than their thought or emotion.

logos

[ loh-gos, -gohs, log-os ]
noun
  1. the rational principle that governs and develops the universe.
  2. the divine word or reason incarnate in Jesus Christ. John 1:1–14.