wow factor

noun

1. informal.
   a striking or impressive feature

Example Sentences

There’s also the “wow” factor — that secret sauce that makes a simple, everyday product stand out from anything ever seen before.

From Salon

For a home in Toronto, where she designed a shower for two people, she used book-matched slabs of onyx on the walls, “because they really wanted a wow factor.”

From Seattle Times

O’Brian, a real-life bodybuilder and Hapkido black belt and a former cop, packs more onscreen wow factor than any fantastical CG super suit.

From Los Angeles Times

Many details about the show remain shrouded in secrecy to preserve its hoped-for wow factor.

From Seattle Times

That removes the wow factor and photo op of leaving a dog or cat under the tree with no preparation and a big red bow.

From Seattle Times