touting

[ tou-ting ]

noun

1. the act of vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way:

   The avid touting of any new technology should be greeted with a healthy dose of critical skepticism.

2. Stock Exchange. the fraudulent act of promoting an investment while secretly receiving remuneration for doing so:

   The average investor who buys a heavily touted stock and sells it two days after the touting ends will lose close to 5.5%.

adjective

1. vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way:

   Upon arrival the first thing we had to negotiate was the hordes of touting taxi drivers at the station.

2. Stock Exchange. engaging in the fraudulent practice of promoting an investment while secretly receiving remuneration for doing so:

   Many an investor has been lured into buying stock by a touting celebrity with a rags-to-riches story.

Word History and Origins

Origin of touting¹

First recorded in 1970–75; tout ( def ) + -ing ¹( def ) for the noun senses; tout ( def ) + -ing ²( def ) for the adjective senses

Example Sentences

In a bid to prevent touting, Glastonbury customers have to register in advance to buy tickets for the event, which will take place at Worthy Farm in Somerset from June 25 to 29.

From BBC

By the time Sister Barnes accuses her captor of touting a magic trick as a miracle and Sister Paxton discovers the caged women, the film reveals its own deception.

From Los Angeles Times

The company also is touting safety features including six different airbag types, sensors that it says prevent the car from starting until everyone is buckled up and software designed to prevent collisions.

From Los Angeles Times

Democrats tried to tailor their economic messages in Michigan, touting their investments in electric car manufacturing while securing an endorsement from United Automobile Workers president Shawn Fain, a frequent Trump critic.

From BBC

Lurie responded by touting his role as founder of Tipping Point, a San Francisco nonprofit that funds efforts to lift people out of poverty, to highlight his commitment to solving intractable problems.

From Los Angeles Times