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test marketing

noun

  1. the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

The new version, which they had spent years test marketing, would remain on the market as "New Coke".

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test-markettest match