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Terramycin
[ ter-uh-mahy-sin ]
Terramycin
/ ˌtɛrəˈmaɪsɪn /
noun
- a broad-spectrum antibiotic, oxytetracycline, used in treating various infections
Example Sentences
In 1951, McKeen decided to use the launch of Terramycin, the company’s new broad-spectrum antibiotic, to develop a playbook for creating a blockbuster drug.
McKeen allotted $7.5 million for the Terramycin campaign, an unheard-of sum for medical marketing at the time.
As a result of a plant expansion that will double production, Pfizer sliced the price on terramycin, its biggest seller, from 15% to 40%.
The cut was bound to shake down prices of terramycin's two great competitors, Lederle's aureomycin and Parke, Davis' chloromycetin.
Since terramycin was put on the market in March 1950, Pfizer stock has risen from 62 to 120, was later split 3 for 1.
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