tag line

or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.
2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition:

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

tag line

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement
2. another name for punch line

Word History and Origins

Origin of tag line¹

First recorded in 1935–40

Example Sentences

“As governor, I’ll go bigger and bolder,” Carroll Foy said, playing on McAuliffe’s “big and bold” campaign tag line before making an argument that she can inspire more Democratic energy in the fall.

From Washington Post

On the other hand, a tech company with perhaps the worst recent publicity run—Robinhood—still ran its ad with the tag line, “We are all investors.”

From Fortune

The event announcement on Apple’s website doesn’t have its typical tag line that hints at what is to be announced.

From Fortune

On October 16, photos surfaced with the tag-line “I found Banksy.”

From The Daily Beast

One commercial shows her with Tripp and uses the tag line, "I never thought I would be a statistic."

From The Daily Beast

He spoke the mad kings mad tag-line and got himself off the stage.

From Project Gutenberg