Advertisement

Advertisement

subliminal advertising

noun

  1. a form of advertising on film or television that employs subliminal images to influence the viewer unconsciously
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


Discover More

Example Sentences

The centralized location is ideal, but there’s also more than a little subliminal advertising going on.

Then there was also a lot of talk about brainwashing—think of The Manchurian Candidate—and a whole scandal about the idea of subliminal advertising messages in movies.

From Slate

I read a book back then, Vance Packard’s “The Hidden Persuaders,” about subliminal advertising and packaging a product, including presidents.

I read a book back then, Vance Packard’s “The Hidden Persuaders,” about subliminal advertising and packaging a product, including presidents.

Subliminal advertising — which includes words or images that can’t be consciously perceived — became famous in 1957, after a marketing researcher claimed to have radically boosted sales of popcorn and Coca-Cola in a movie theater by flashing the phrases “eat popcorn” and “drink Coca-Cola” on-screen for a single frame.

Advertisement

Advertisement

Advertisement

Advertisement


subliminalsubliminal perception