straight matter

noun

, Printing.

1. the body text of an article, story, etc., as distinguished from the title, subhead, and other display matter.
2. editorial text as distinguished from advertising.

Example Sentences

Just the moment he had done it, up sprang George Duff,—you know the keen competition there is, as a straight matter of business, between the banks in Mariposa,—up sprang George Duff, I say, and wrote out a cheque for another hundred conditional on the fund reaching seventy thousand.

From Project Gutenberg