store brand

noun

1. an item offered for sale under a store's own label.

Example Sentences

Boohoo bought Karen Millen for £18.2m in 2019 and three years ago it took on department store brand Debenhams for £55m.

From BBC

The pretzels are packaged in plastic containers under the names First Street Brand at Smart & Final and as Gelson’s Markets’ store brand.

From Los Angeles Times

On Tuesday, the retailer unveiled a new store brand that it said would make “quality food accessible.”

From New York Times

News & World Report, consumers should compare the unit prices of products, consider store brand items, enroll in a membership-based store, limit their purchases of processed snacks and focus on healthy bargain foods.

From Salon

The store brand, he noted, is just $3.19.

From Seattle Times