sponsorship

[ spon-ser-ship ]

noun

1. the position or function of a person or group who vouches for, supports, advises, or helps fund another person or an organization or project:

   The money from your sponsorship will go towards paying the child's school fees and ensuring they get three meals a day.

2. an arrangement under which a company helps fund a radio or television program, a convention or other event, or a charitable organization in return for an opportunity to advertise:

   For health-based nonprofits, securing a sponsorship from a pharmaceutical company can be a great asset, because of the money and other support it provides.

3. Christianity. the position or function of a person who promises to mentor a youth or new convert preparing for confirmation or initiation, or who answers for an infant at baptism:

   A simple “I’m praying for you” text message to the candidate can be a powerful reminder that you take your sponsorship seriously.

Word History and Origins

Origin of sponsorship¹

sponsor ( def ) + -ship ( def )

Example Sentences

"He's done great for the PDC, great for the sport, bringing loads of new fans and sponsorships."

From BBC

The private LA28 organizing committee has promised to cover the main cost of the Games, at an estimated $6.9 billion, through corporate sponsorships and other revenues.

From Los Angeles Times

But off the bike women have fought in recent years to achieve parity with the men's side of the sport when it comes to sponsorship deals, salaries and media exposure.

From BBC

If LA28 spends too much — or fails to generate enough in corporate sponsorships and other revenue — city and state taxpayers will be on the hook for hundreds of millions.

From Los Angeles Times

“There’s no having to raise 50% or 60% of our nut through donations and corporate sponsorships,” said executive producer Tom McCoy, “which, in the world of regional theater, is quite remarkable.”

From Los Angeles Times

Related Words

• aegis
• aid
• auspices
• backing
• patronage
• sponsor