soft power

noun

1. the ability to achieve one's goals without force, esp by diplomacy, persuasion, etc Compare hard power

Example Sentences

"A hard cap would be bad for Australia’s human capital and the talent pipeline, bad for soft power and bad for academic excellence and research," Julian Hill told The Australian newspaper.

From BBC

He said this could be seen as "soft power" or "posturing".

From BBC

“This sector is a soft power, not just across Ghana but across Africa,” Elba told the BBC, adding that with the right resources and infrastructure, African filmmakers can challenge the colonial narratives about the continent offered by Western media.

From Los Angeles Times

Some will argue that self-expression is the goal, others moral suasion; some will prefer soft power to storming the barricades and some the reverse.

From Los Angeles Times

Unlike the so-called hard power stance of building up a military or a stock of munitions and weapons to deter global rivals, these kinds of “soft power” diplomatic moves take a more subtle approach.

From Los Angeles Times