soft launch

noun

1. the launch of a website in stages, with regular updating

verb

1. tr to implement the soft launch of (a website)

Example Sentences

This is something of a soft launch of post-leadership McConnell, who said that he’ll have more “latitude” in the final two years of his Senate term to speak his mind.

From Slate

If you didn’t “soft launch” on Instagram, if your friends never mingled, did it happen?

From Los Angeles Times

The social media trail for American Riviera Orchard evokes a sense of the couple's home in California - and this soft launch for the jam show pictures of the jars in a sunny basket of lemons.

From BBC

If you didn’t “soft launch” on Instagram, if your friends never mingled, did it happen?

From Los Angeles Times

During a soft launch in December, it was difficult for many people to access the form.

From Seattle Times