social media intelligence

[ soh-shuhl mee-dee-uh in-tel-i-juhns ]

noun

1. the monitoring and analyzing of social media data by a private or public organization, as a business or government agency, to gather intelligence or insights about the thoughts and behaviors of social media users. : SMI

Word History and Origins

Origin of social media intelligence¹

Term coined by Sir David Ormand, Jamie Bartlett, and Carl Miller in 2012

Example Sentences

Wade, according to an analysis by Zignal Labs, a social media intelligence firm.

From Washington Times

Wade, according to an analysis by Zignal Labs, a social media intelligence firm.

From Seattle Times

Leaders in the field cite the work of the website Storyful, which calls itself a social media intelligence agency, and Bellingcat as pioneers.

From Seattle Times

Mentions of “electric cars” and the “government” have increased by 400% over the last four days across public social media accounts, news websites and television news, according to an analysis social media intelligence firm Zignal Labs conducted for The Associated Press.

From Washington Times

Mentions of “electric cars” and the “government” have increased by 400% over the last four days across public social media accounts, news websites and television news, according to an analysis social media intelligence firm Zignal Labs conducted for The Associated Press.

From Seattle Times