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A story of re-emergence, told in crazy, couture-scaled skiwear.
It was only after alpine skiing debuted at the Olympics in 1936 as a standalone event that skiwear went from lumpen to more streamlined.
For instance the Moncler Genius series, which was first debuted at Milan fashion week in 2018, instead of having one creative director at the helm of the skiwear brand invites multiple creative directors to work for the brand on a rolling basis.
Some skiwear is now fitted with so-called Recco reflectors that bounce back a directional signal to mountain rescue teams equipped with a Recco detector.
Across the UK, young people clad in brightly coloured tracksuits and skiwear began to perform gravity-defying moves on scraps of lino laid down on shopping centre and nightclub floors.
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