shelf talker

noun

1. a cardboard, paper, or plastic advertisement of a product designed to be attached to a shelf on which the product is exhibited for sale.

Example Sentences

Maybe you read a “shelf talker,” one of those tags that hang around a bottle’s neck or on the shelf next to the price tag, bragging about a critic’s score.

From Washington Post

Take, for example, one shelf talker created by Bob David, a sales associate at chain store Total Wine & More’s West Orange, N.J., location.

From Wall Street Journal

The Whitehaven was the only wine I bought based on a face-to-face exchange and not a shelf talker—although in the case of Mr. David and the $10 Cabernet, I guess it was both.

From Wall Street Journal

A shelf talker may be a “silent” salesperson, but the live version is still the very best kind of all.

From Wall Street Journal

That’s where a good shelf talker is useful.

From Wall Street Journal