selling point

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc.:

   A generous discount is the chief selling point of the book club.

Word History and Origins

Origin of selling point¹

First recorded in 1920–25

Example Sentences

Speaking about his properties, Justin says his firm's unique selling point is catering for large celebrations.

From BBC

Each big man has his selling points and drawbacks.

From Los Angeles Times

Whereas the safe route suggests sneaking new foods into our diets, the sushi route suggests embracing their novelty and using that as a selling point.

From Salon

His versatility was the main selling point for Musselman, and since he’s arrived at USC it has become an essential part of USC’s offense, one that its coach is very much counting on this season.

From Los Angeles Times

The contestants eventually learned the show was being made by Hallmark, which was a selling point for many.

From Los Angeles Times