rollout

or roll-out

[ rohl-out ]

noun

1. the first public showing of an aircraft.
2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition:

   the most lavish rollout in soft-drink history.

3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

Word History and Origins

Origin of rollout¹

First recorded in 1955–60; noun use of verb phrase roll out

Example Sentences

But the rollout has drawn criticism from the regulator Ofsted, and the government's education select committee, with issues varying from the quality of teaching to the availability of work placements.

From BBC

Health and Social Care Secretary Wes Streeting said: "The rollout of this pill can save the NHS millions of pounds, save appointments to help other patients be seen faster and save lives."

From BBC

Still, Trump can take unilateral steps to slow spending, and use federal regulatory powers to further hamper the rollout process.

From Salon

The regulator says a merger between Vodafone and Three could go ahead - if both companies make price promises for consumers and commit to boosting the UK's 5G rollout.

From BBC

Gaza recorded its first case of polio in 25 years in August, which left a baby boy paralysed and prompted the rollout of the programme.

From BBC