reposition

¹

[ ree-puh-zish-uhn, rep-uh- ]

noun

1. the act of depositing or storing.
2. replacement, as of a bone.

reposition

²

[ ree-puh-zish-uhn ]

verb (used with object)

1. to put in a new or different position; shift:

   to reposition the artwork on the advertising layout.

2. to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market:

   to reposition a diet drink to appeal to teenagers.

3. Medicine/Medical, Surgery. to place (an organ or bone) in its original position.

reposition

/ ˌriːpəˈzɪʃən /

noun

1. the act or process of depositing or storing
2. surgery the return of a broken or displaced organ, or part to its normal site
3. archaic.
   the reinstatement of a person in a post or office

verb

1. to place in a new position
2. to target (a product or brand) at a new market by changing its image

Other Words From

• repo·sition·a·ble adjective

Word History and Origins

Origin of reposition¹

1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( reposit ) + -iōn- -ion

Origin of reposition²

1855–60; re- + position (v.)

Example Sentences

The Lebanese army said it rejected the description that they have ‘withdrawn’ from border locations, referring the BBC to a statement that the army is “repositioning” a number of military units in the south.

From BBC

As powerful anti-obesity drugs become more widely available, companies are repositioning themselves with new products and services.

From Los Angeles Times

The company through a partnership with Bluestar Alliance also repositioned the brands of faded apparel companies, including girls clothing brand Justice, now sold in Walmart.

From Los Angeles Times

The company also acquired and repositioned the brands of faded apparel companies, including girls clothing brand Justice, now sold in Walmart.

From Los Angeles Times

The road show is part of Walmart’s recent efforts to reposition itself as a stylish option and change public perception of the brand, which historically has not been top of mind for clothing shoppers.

From Los Angeles Times

Related Words

• alter
• change
• deviate
• drift
• move
• relocate
• remove
• ship
• shuffle
• transfer
• turn
• vary
• veer