repackage

[ ree-pak-ij ]

verb (used with object)

, re·pack·aged, re·pack·ag·ing.

1. to package again or afresh, as in a different style, design, or size:

   The soap has been repackaged to be more eye-catching.

2. to package for sale under one's own label:

   The goods are purchased in bulk and repackaged by the store.

3. to remake or alter so as to be more appealing or desirable:

   That politician's image needs to be repackaged.

repackage

/ riːˈpækɪdʒ /

verb

1. to wrap or put (something) in a package again

Other Words From

• re·packag·er noun

Word History and Origins

Origin of repackage¹

First recorded in 1945–50; re- + package

Example Sentences

In the endless search for hype, the Golden Arches has had better luck repackaging its consistent menu with in-demand celebrities like Travis Scott or BTS than it ever will with a mustard-mayo sauce, no matter how delicious it is.

From Eater

Each stage went live with the sunrise every morning and was then repackaged into a two-hour prime-time show.

From Outside Online

In the same way OAN repackages propaganda as news, this media ecosystem provides a veneer of objective analysis to the visceral core of the fraud belief system.

From Washington Post

The video has never truly gone away, dying down on one platform only to reemerge in some form, often memed and repackaged, the employee said.

From Washington Post

You had agencies and ad tech vendors collecting our data, reusing, repackaging and monetizing it.

From Digiday

Shih says she hopes to repackage the system for use in future disaster zones.

From The Daily Beast

The President can repackage and brand many of the programs in the stimulus.

From The Daily Beast