repackage

[ ree-pak-ij ]

verb (used with object)

, re·pack·aged, re·pack·ag·ing.

1. to package again or afresh, as in a different style, design, or size:

   The soap has been repackaged to be more eye-catching.

2. to package for sale under one's own label:

   The goods are purchased in bulk and repackaged by the store.

3. to remake or alter so as to be more appealing or desirable:

   That politician's image needs to be repackaged.

repackage

/ riːˈpækɪdʒ /

verb

1. to wrap or put (something) in a package again

Other Words From

• re·packag·er noun

Word History and Origins

Origin of repackage¹

First recorded in 1945–50; re- + package

Example Sentences

Founded in 1949, family-owned BrucePac produces precooked proteins that it sells to other companies, which repackage or use the products as ingredients in other foods.

From Los Angeles Times

"Often you find a way to repackage something to make it feel a little bit different," he said of how he and his staff's annual challenge at the start of a new campaign.

From BBC

And “Forbes” is taking Perplexity, the AI-powered search engine whose CEO we’ve had on the show, to task over what it described as stealing its articles, using AI to summarize and repackage them, and doing so without prominent attribution of links.

From New York Times

From Michigan to Maryland, Republicans are trying to repackage their views to defang an issue that has hurt their party at the ballot box since the Supreme Court overturned federal abortion rights.

From New York Times

Impossible's appeal to the political right likely won't be solved with a quick repackage.

From Salon