rebadge

/ riːˈbædʒ /

verb

1. tr to relaunch (a product) under a new name, brand, or logo

Example Sentences

But the report claimed that the government has allowed some to rebadge low-skill roles as "apprenticeships".

From BBC

Now, it exists as a zombie brand — its name occasionally sold to OEMs to rebadge Android handsets and its own legacy devices unsupported.

From The Verge

Also-departed Oculus founder Palmer Luckey alluded to that rumor on Twitter today, saying he was “imagining a world where Rift 2 was not cancelled shortly before going into production and then cancelled again in favor of a much lower spec Lenovo rebadge.”

From The Verge

However, the idea of commitments to avoid a hard border on the island of Ireland appears to be a new proposal and may fuel speculation that Johnson would be open to a device similar to the backstop that he can rebadge as a concession.

From The Guardian

But this phone isn’t just a luxury rebadge for Huawei.

From The Verge