puff piece

noun

, Informal.

1. a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter.

puff piece

noun

1. a flattering newspaper or magazine article about a person or an organization

Idioms and Phrases

An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin . The use of puff for “exaggerated praise” dates from about 1600; piece was added in the mid-1900s.

Example Sentences

Trump billed the running commentary as a live analysis of what he called “her puff piece.”

From Los Angeles Times

She said, “You warned me this wasn’t going to be a puff piece, and it was a truth piece, and I feel like you really did my story justice.”

From Los Angeles Times

If even the Post is writing this kind of puff piece, then what incentive do they have to change their ways?

From Salon

Durbin said in a statement that Alito “surprises no one by sitting on a case involving a lawyer who honored him with a puff piece in the Wall Street Journal. Why do these Justices continue to take a wrecking ball to the reputation of the highest court in the land?”

From Washington Times

He has also taken digs at features in The New York Post, including one in which the writer Salena Zito did a lengthy interview with Mr. DeSantis in his hometown, Dunedin, Fla. — an article Mr. Trump denounced as a “puff piece.”

From New York Times