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psychographics
[ sahy-kuh-graf-iks ]
noun
, (used with a singular verb)
- the use of demographics demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.
psychographics
/ ˌsaɪkəʊˈɡræfɪks /
plural noun
- functioning as singular the study and grouping of people according to their attitudes and tastes, esp for market research
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Word History and Origins
Origin of psychographics1
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