price point

noun

1. the price for which something is sold on the retail market, especially in relation to a range of competitive prices:

   We can't go below the $100 price point for this printer.

Example Sentences

But Basic Economy is still often a higher price point than Spirit’s base fare, even with a few add-ons.

From Slate

Although there were other plant-based fast-casual competitors, he said Hart House had a lower price point for high-quality food.

From Los Angeles Times

“I don’t know any other hotels that are running that kind of occupancy” at a similar price point, he said.

From Los Angeles Times

The company expects to launch its air taxis at a price point similar to Uber Black, he said, but has the long-term goal of driving prices down to a level comparable to Uber X.

From Los Angeles Times

A large portion of Tesla’s sales come from its least expensive models, 3 and Y, indicating a consumer focus on price point.

From Los Angeles Times