price leadership

noun

1. marketing the setting of the price of a product or service by a dominant firm at a level that competitors can match, in order to avoid a price war

Example Sentences

"It is also an invitation for rival egg producers to tacitly collude with Cal-Maine, forego price competition themselves, and maintain high prices for the entire industry. Fundamentally, Cal-Maine seems to be engaging in price leadership—using the avian flu outbreak and the inflationary conditions of the past year as cover to establish a new 'focal point' for egg prices."

From Salon

The reality is that the American steel industry is an oligopoly with a long practice of price leadership by U.S.

From New York Times

"The impact of the US dollar's strength on Primark's input costs have been well flagged and our commitment to price leadership in clothing retail has seen, as forecast, a decline in its operating margin," added Mr Sinclair.

From BBC

Still, Primark, whose success so far has hinged on its ability to offer bargain-basement prices, said it remains committed to maintaining its price leadership.

From Wall Street Journal

“Mere price leadership is not a violation, even if it leads to higher-than-competitive prices,” said Jonathan Baker, a law professor at American University.

From Washington Post