price cutting

or price-cutting

noun

1. selling an article at a price under the usual or advertised price.

Word History and Origins

Origin of price cutting¹

First recorded in 1895–1900

Example Sentences

Aggressive price cutting helped Tesla beat analysts’ estimates for sales in the October to December quarter, but BYD did even better.

From Seattle Times

As usual, Tesla’s sales consisted primarily of its Model 3 and Model Y vehicles, which have been made even more attractive by rounds of price cutting that have eaten into the company’s profit margins.

From Seattle Times

They are also fighting new drug price cutting rules from the Trump administration, which would reduce the industry’s profitability.

From Reuters

For those who like that, I have happy news: Google is getting really, really good at the price cutting, while still bringing quality, with its smartphones.

From New York Times

There’s a whole lot of price cutting going on in the multimillion-dollar home market.

From Los Angeles Times