press kit

noun

1. a packet of promotional materials, as background information, photographs, or samples, for distribution to the press, as at a press conference.

press kit

noun

1. a set of documents, usually containing useful facts and figures, given to journalists by a company prior to a product release, news conference, etc

Word History and Origins

Origin of press kit¹

First recorded in 1965–70

Example Sentences

As the Hooters press kit shows, an appreciation for breasts does not automatically translate to an appreciation of women.

From The Daily Beast