positioning

/ pəˈzɪʃənɪŋ /

noun

1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

Example Sentences

These may be extreme examples, but the lesson here is that positioning science as the servant of ideology is perilous.

From Los Angeles Times

Amorim showed Mainoo what he wanted from him in terms of body shape and positioning - and what different options he could have by moving just a short distance.

From BBC

Next, the team is working to make the technology function on hearing aids and noise-canceling earbuds, which requires a new strategy for positioning the microphones.

From Science Daily

Rather than positioning foods like tongue and pigs' ears as familiar and comforting, a willingness to embrace the yuck factor became a sign of adventurousness, even masculinity.

From Salon

Yet he has managed to turn those normally disqualifying deeds on their head, positioning himself with about half the electorate as the ultimate change agent for a system that he paints as corrupt.

From Los Angeles Times

Related Words

• distribution
• formation
• stationing