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off-message

[ awf-mes-ij, of ]

adjective

  1. straying from or contradicting the central theme or official message of a political, business, or other organization:

    The last speaker was way off-message with his bad jokes and irrelevant anecdotes.



off message

adjective

  1. off-message when prenominal not adhering to or reflecting the official line of a political party, government, or other organization
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word History and Origins

Origin of off-message1

An Americanism dating back to 1990–95; off ( def ) + message ( def )
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Example Sentences

That students aren’t allowed to ever be off-message and self-aggrandizing?

From Slate

Then he quickly went off-message, touting a cognitive test he took as president, his administration’s campaign against the Islamic State group and other familiar themes.

You're talking to the off-message daughter.

From Salon

What, then, should we make of a remarkable dressing down he was subjected to when he went off-message during the security council meeting?

From BBC

"It's dramatically off-message for where Republicans are going on taxes — they shouldn't be talking about raising taxes on anybody," Brian Riedl, a former aide to Sen. Rob Portman, R-Ohio, and a senior fellow at the right-leaning Manhattan Institute told the Post.

From Salon

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