new normal

[ noo nawr-muhl, nyoo ]

noun

1. a current situation, social custom, etc., that is different from what has been experienced or done before but is expected to become usual or typical:

   We are facing a new normal that includes raging forest fires and prolonged drought.

Word History and Origins

Origin of new normal¹

First recorded in 1920–25

Example Sentences

There’s also new research that shows the five day in-person work week won’t make it to the new normal post-pandemic and employee burnout is pointing toward The Great Resignation.

From Digiday

Smart PPC pros are now well-positioned to use the tools at their disposal to help brands ride a wave of recovery while adapting to new normals in the way people use search to do commerce.

From Search Engine Land

Simply put, search advertising is set to chart completely foreign waters in 2021, and by embracing the fact that uncertainty is the new normal search professionals will likely have a much easier time adapting to these new circumstances.

From Search Engine Watch

That question is answerable, though—and understanding vaccines’ effect on transmission will help determine when things can go back to whatever our new normal looks like.

From Quartz

Habits and behaviors are up for grabs right now as people define their new normals, so brands that zig while their competitors’ zag will dominate popular platforms.

From Search Engine Watch

The straight-up fear of a world in which disco singles consistently topping the charts was the new normal.

From The Daily Beast

From the global scene to the most personal, we seem to have settled for violence as the “new normal” at every level.

From The Daily Beast

“What was once unprecedented has simply become the new normal,” the campaign report said.

From The Daily Beast

Welcome to “the new normal,” as Sharon Brackett, board chair for Gender Rights Maryland, referred to the race.

From The Daily Beast

I did a one-off episode of The New Normal for Ryan Murphy, and that was the first time I played a gay role.

From The Daily Beast

And the $20,000 was the amount planned for the establishment of three new normal schools and their maintenance for three years!

From Project Gutenberg

That amount to-day would scarcely build a coal shed for each of three new normal schools!

From Project Gutenberg

Nor can I find any reason why trade should be reduced below the old level in the new normal equilibrium.

From Project Gutenberg