new normal

[ noo nawr-muhl, nyoo ]

noun

1. a current situation, social custom, etc., that is different from what has been experienced or done before but is expected to become usual or typical:

   We are facing a new normal that includes raging forest fires and prolonged drought.

Word History and Origins

Origin of new normal¹

First recorded in 1920–25

Example Sentences

Thus, it is not surprising that, as David Davenport says, “party-line voting has become the new normal. As recently as the early 1970s, party unity voting was around 60%, but today it is closer to 90% in both the House and Senate.”

From Salon

The market is still "very sensitive" to global events, it said, with higher prices likely to be "the new normal".

From BBC

The research highlights a phenomenon known as "Shifting Baseline Syndrome," where people gradually adjust their perception of what is healthy or natural to a new reality, forgetting past conditions and accepting it as the 'new normal'.

From Science Daily

This election may be a 50-50 contest, but that doesn't mean this is the new normal in American presidential politics.

From BBC

“This is the new normal — that Georgia will continue to be the battleground state.”

From Los Angeles Times