negative option

[ neg-uh-tiv op-shuhn ]

noun

1. a clause in a sales contract, such as for a series of books or records, that provides that merchandise will be sent periodically to subscribers unless they notify the company in writing that it is not wanted.

Other Words From

• neg·a·tive-op·tion adjective

Word History and Origins

Origin of negative option¹

First recorded in 1970–75

Example Sentences

The rule expands the FTC’s restrictions on “negative option” offers, which automatically start, renew or expand a service unless a consumer takes action to stop it.

From Los Angeles Times

In her dissenting statement, Commissioner Melissa Holyoak said the rule not only exceeded the agency’s legal authority but also “incentivizes companies to avoid negative option features that honest businesses and consumers find valuable.”

From Los Angeles Times

The FTC said it’s “modernizing” the 1973 Negative Option Rule in order to carry out its mission of combating unfair and deceptive business practices.

From Slate

At issue is the use of “negative option” plans, which presume that consumers accept an offer unless they affirmatively decline it — like a free trial that continues as a paying subscription.

From New York Times

This cancellation trap is often part of “negative option” marketing.

From Washington Post