merchandising

[ mur-chuhn-dahy-zing ]

noun

1. the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.

merchandising

/ ˈmɜːtʃənˌdaɪzɪŋ /

noun

1. the selection and display of goods in a retail outlet
2. commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc

Word History and Origins

Origin of merchandising¹

Middle English word dating back to 1350–1400; merchandise, -ing ¹

Example Sentences

“Some of these events were just so clearly partisan in a way that it often did not seem like a distinct sort of thing — even down to campaign merchandising.”

From Salon

The Swiss national joined Harrods in 1995 and was appointed to the board as chief retail and merchandising officer in 1996.

From BBC

“Each neighborhood Trader Joe’s makes their own merchandising decisions about purchasing limits,” a company representative told People.

From Salon

Beginning in 2017, the mother of two launched Phenomenal, a media and merchandising company that focuses on projects led by women and other underrepresented groups.

From BBC

This merchandising approach extends to the water selection, specifically the sparkling aisle.

From Los Angeles Times

Related Words

• economic
• financial
• monetary
• profit-making
• profitable
• wholesale