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masstige

[ ma-steezh, ‑-steej ]

adjective

  1. noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers:

    This five-dollar bottle of hand cream is aimed at the masstige market.



noun

  1. the perception of exclusivity and stylishness in goods that are affordable:

    Many teenagers are drawn to masstige.

masstige

/ mæˈstiːʒ /

noun

  1. the impression of exclusivity in goods that are affordable for many people
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

adjective

  1. (of goods) produced by a luxury brand but intended for the mass market
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word History and Origins

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Word History and Origins

Origin of masstige1

C21: from mass ( market ) + ( pres ) tige
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Example Sentences

Since repositioning his signature fashion house in the masstige zone in 2010, the brand has expanded rapidly to more than 100 freestanding stores worldwide, plus online sales in 96 countries.

When Karl Lagerfeld ignited designer collaborations and the “masstige” phenomenon in 2004 with his one-off collection for H&M, he had a secret collaborator with a silhouette as well-known and emphatic as his own: Carine Roitfeld.

Wylde Honey, named for her childhood nickname “Honey Child” and her personal hobby of beekeeping and honey-making, represents her foray into the direct-to-consumer masstige market with its loungewear, jewelry, accessories and beauty categories.

Jason Yu, Shanghai-based General Manager of market research firm Kantar Worldpanel, said mid-tier or “masstige” Korean brands were most exposed to Chinese brands improving their offering.

From Reuters

Jason Yu, Shanghai-based General Manager of market research firm Kantar Worldpanel, said mid-tier or “masstige” Korean brands were most exposed to Chinese brands improving their offering.

From Reuters

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