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masstige

[ ma-steezh, ‑-steej ]

adjective

  1. noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers:

    This five-dollar bottle of hand cream is aimed at the masstige market.



noun

  1. the perception of exclusivity and stylishness in goods that are affordable:

    Many teenagers are drawn to masstige.

masstige

/ mæˈstiːʒ /

noun

  1. the impression of exclusivity in goods that are affordable for many people
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


adjective

  1. (of goods) produced by a luxury brand but intended for the mass market
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word History and Origins

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Word History and Origins

Origin of masstige1

C21: from mass ( market ) + ( pres ) tige

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