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masstige
[ ma-steezh, ‑-steej ]
adjective
- noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers:
This five-dollar bottle of hand cream is aimed at the masstige market.
noun
- the perception of exclusivity and stylishness in goods that are affordable:
Many teenagers are drawn to masstige.
masstige
/ mæˈstiːʒ /
noun
- the impression of exclusivity in goods that are affordable for many people
adjective
- (of goods) produced by a luxury brand but intended for the mass market
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Word History and Origins
Origin of masstige1
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Word History and Origins
Origin of masstige1
C21: from mass ( market ) + ( pres ) tige
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