mass marketing

noun

1. the production and distribution of a product intended to be sold to a relatively high proportion of the population.

Other Words From

• mass marketer noun

Word History and Origins

Origin of mass marketing¹

First recorded in 1940–45

Example Sentences

THE FACTS: A new T-Mobile policy aimed at curbing mass marketing texts that don’t meet industry standards is being misrepresented on social media as an effort to censor the messages of everyday people.

From Seattle Times

It makes sense to mothball the flag-waving floats in the world of Disney No. 1, where patriotism is an outmoded distraction from the really important form of global conquest: mass marketing.

From Washington Post

It’s a constant struggle against mass marketing of standard flowers, Whalen said.

From Seattle Times

And the kilns purchased for the program allow Camp Small to make more desirable wood products for companies that do more mass marketing.

From Washington Post

“My forte is mass marketing for big dollars,” he told the Boston Globe.

From Washington Post