mass-market

or mass·mar·ket

[ mas-mahr-kit ]

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

Word History and Origins

Origin of mass-market¹

First recorded in 1950–55

Example Sentences

And you don't have to be a mass-market influencer to have success.

From Salon

Well, Meta, the parent company of Facebook and Instagram, has spent years trying to develop a pair of mass-market, consumer-grade eyeglasses equipped with augmented reality technology.

From Slate

Sony is the only top studio without a mass-market streamer to compete with Netflix, though it offers some niche direct-to-consumer services, including anime outlet Crunchyroll.

From Los Angeles Times

The surge is acute in American outdoor magazines, where esteemed mass-market titles like Outside, National Geographic, even Sports Illustrated — along with a bevy of once-loved, deep-niche outdoor titles covering everything from climbing to skiing, running to biking, snowboarding to skateboarding — have struggled to paddle through the fire hose of online content.

From New York Times

“The outside artist must almost always conform to American tastes or be marginalized. Music must pass through a mass-market blender, filtering out ethnic character and foreign meanings.”

From Los Angeles Times