marketing research

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

Example Sentences

As is often the case in marketing research, it depends.

From Salon

But some of the world’s most renowned museums have also been using the marketing research technique to fine-tune exhibitions, develop marketing materials and ensure they entice the broadest possible audience.

From New York Times

His fear at suddenly being a teenage inmate in a country with a notoriously brutal penal system was compounded by guilt that his father, who owned a marketing research firm, was with him behind bars.

From New York Times

One in five holiday shoppers will spend less this season because their economic situation has changed, a recent survey from the NPD Group, a marketing research firm, found.

From New York Times

At the time, Mr. Bogle’s influential investing advice for everyday Americans didn’t mean much to the teenage Mr. Lewis, who now works as a director of marketing research at a technology company.

From New York Times