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market segment

noun

  1. a part of a market identifiable as having particular customers with specific buying characteristics
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

By the late 1980s, Coke Classic had regained the number one position in its market segment.

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market researchmarket segmentation