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machinima
[ muh-shee-nuh-muh ]
noun
- the process of making real-time animated films by utilizing the 3D graphics technology of computer games.
- a film or films made in this way.
Word History and Origins
Origin of machinima1
Example Sentences
Discovery, is one of a number of digital studios that gained traction during the rise of web-based video and YouTube, including Maker Studios, Fullscreen and Machinima.
You’re starting to see more people kind of adopt that Machinima idea of, “Hey, here’s a world in which I can treat this not as a game, but as a platform.”
In 2016, video network Machinima settled a deceptive advertising complaint with the FTC for not disclosing that it paid YouTubers to make endorsements of the Xbox One, and telling them to position their opinions as independent reviews.
Chang’s lawsuit claims that it did so to avoid opening itself up to legal exposure, noting that in January the company shut down Machinima, another of its content platforms, making its video content private and “scrubbed the internet of all of its content given the concern that much of its content infringed the copyrights of others.”
Between ongoing issues with Defy Media, made extremely public by creators affected, and other multichannel networks like Machinima going under, the value of partnering with a multichannel network has come under scrutiny, especially as YouTube has made it significantly easier since 2010 and 2011 to earn AdSense revenue for independent creators.
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