logotype

[ law-guh-tahyp, log-uh- ]

noun

1. Also called logo. a single piece of type bearing two or more uncombined letters, a syllable, or a word.
2. logo ( def 1 ).

logotype

/ ˈlɒɡəʊˌtaɪp /

noun

1. printing a piece of type with several uncombined characters cast on it
2. Also calledlogo a trademark, company emblem, or similar device

Derived Forms

• ˈlogoˌtypy, noun

Other Words From

• logo·typy noun

Word History and Origins

Origin of logotype¹

First recorded in 1810–20; logo- + type

Example Sentences

The Chargers have also added a bolt to the “A” in their nickname in the logotype.

From Washington Times

Coach asked permission to use NASA’s 1976-designed, retro red logotype for its collection — an insignia that had not previously been approved for use on merchandise.

From Los Angeles Times

The company leading the experiment, Neberdine Pharmaceutical Biotech, has a logo inspired by Paul Rand’s logotype for I.B.M., its typography dotting the eyes with inviting soft surrealism.

From The New Yorker

Wearing white shirts, sweaters with the school logotype, and navy blue slacks or skirts, the students in the school library looked like typical Tijuana public school students.

From Los Angeles Times

In movies and logotypes, on knickknacks and letterheads, two parallel strokes meant only one thing.

From New York Times

Related Words

• brand
• emblem
• label
• symbol
• tag